Clarity As The Starting Line

SPEAKER_02 0:00

What I say to my team all the time is clarity drives action. Action drives execution. Execution gets you results.

SPEAKER_00 0:09

We have to, like you said, lead by example in all facets of our lives so that others can emulate that.

unknown 0:19

I'm a dad boy and don't do I'm a dad boy and don't do I'm a dad boy and don't

JD Crowell’s Midwest Foundation

unknown 0:27

get too bad.

SPEAKER_01 0:27

Welcome back to another episode of The Burn. I am Ben Newman, and you know how we do this every single week. We're gonna bring you a story of an athlete, an entertainer, an entrepreneur, a business owner, a celebrity, somebody who has helped us understand that why and purpose is not enough. It's that underlying burn that ignites your why and purpose and causes you to show up on the days you don't feel like it, and especially after you win. JD Crowell, welcome to the burn.

SPEAKER_02 0:58

Ben, uh I'm so happy to be here.

SPEAKER_01 1:00

Uh if uh if if we could take us back to some of what makes you who you are, because there's there's so many unique things that are amazing about your story that are gonna help everybody listening in terms of the importance of staying in a niche, understanding verticals, being a great teammate, not just a leader, not being a great owner, being a great teammate. But where did a lot of this come from for you? Take us back to childhood, take us to the stories, take us to the burn, take us to your story.

SPEAKER_02 1:34

Yeah, absolutely. So, you know, for me, I think what's important for the audience to understand, I I'm no different than folks listening to this podcast, right? And so uh Midwestern, Midwesterner, uh was born and raised in Indiana, and very blue collar, grew up with very humble beginnings, both my wife and I did. And so, you know, for me, what you see, the who I am today, this has been built, right? Like I wasn't, I wasn't necessarily God could give me some unique gifts for sure, but I had to take advantage of those unique gifts and and work on it and develop it over many decades. And so I always tell folks, if I can do it, anyone can do it. Um, and it, you know, for me, it was going back to you know, those roots in Indiana, learned work ethic at a very young age. If anyone that's grown up, grew up in the Midwest understands. Like if your parents were farmers, you farmed, if they owned a business, you were probably working in the business at a very young age. No different for me. So just being exposed to that early on, I think that that is something I attest to uh and attribute to a lot of my success. It's it's it was core values that were instilled in me at a very young age that has definitely served me well over the years of developing myself. And so, you know, growing up in that environment, Indiana is a great place to be raised. Um, but I've always been gifted. God had given me a unique gift of being a visionary. Even at a young age, I was always thinking and looking at things a little bit differently than most people. And so I think that's also important to note. I don't believe that everyone should go and be an entrepreneur. I don't think everyone's built to do it, you know, and but I think God had given me that that blessing. And so at a very young age, most kids are playing with Legos or playing video games. I wanted to build business. And so I was able to do some of that in automotive space, uh, chasing down old antiques and classics. That was my first, you know, first kind of real business, if you will, outside of lemonade stands and so forth. Uh, but when eBay came on, I was able to chase down these old antiques and classics. I could see what they're bringing. I put them on eBay. It was always pretty tech savvy. Uh, made some, made thousands, tens of thousands of dollars doing that. And so uh parlayed that into my first official business, uh, which was in the automotive industry, where I uh later grew and uh grew and uh scaled that business to to eight figures, um, got into subprime lending. Next thing you know, I'm selling that business for my first exit, which got me uh down to Charleston uh nearly 10 years ago. Um so always been good with numbers, uh had that vision, if you will. And um, yeah, I think it's just uh I think I think for me it's always just been a uh it's it's always been a pursuit of becoming the best version of myself, you know. So reinvesting myself, coaching with you, um those are things that I care deeply

From eBay Hustle To First Exit

SPEAKER_02 4:15

about.

SPEAKER_01 4:15

This episode of The Burn is brought to you by our dear friends and partners at Q Logics. Now, you know I don't co-sign things I don't believe in, and I believe in John Chiarando and the team at Q Logics. He's built multiple nine-figure businesses, real integrity, real character, the kind of guy you want in your corner. But here's what happened all that expertise, all that knowledge, it was just his. Locked in his head, his decisions, his team, you couldn't access it. So John created Q-Logics. He basically said, How do I make everything I've built available to people who actually need it? Here's what that looks like. Q-Logic helps you see the blind spots in your business, the gaps you don't even know you have, you don't know what you don't know. They're your tour guide through that. Q-Logic helps you build systems that make your business work better, or they ask better questions so you're approaching it in the most effective way. And Q Logic has access to a network of businesses and resources with real connections, real synergies that can accelerate what you're building. If any of that resonates, go to QPLogics, L-O-G-I-X.com forward slash Ben. Fill out a form. Their team will research your situation personally, then they'll tell you straight can they actually help? Thank you to our friends and partners at Q Logics. Make sure you find out more about Q Logics and your opportunity to win more with them today. And you also care deeply about, you know, your people. You know, one of the things, once again, before we get to the connection and the power of remembering those Midwestern roots, all the way to really the investments and the core of the business is in the Midwest. And so I want to challenge people first.

Sponsor Break And Business Blind Spots

SPEAKER_01 5:55

Are you staying connected to your story? You know, I always love saying, what does your story tell you about you? And the power of your story, it tells you so much about yourself, but you lean into it, you own it, you know that's who you are. You know, living in Charleston, there's still these amazing Midwestern values. Although you've introduced me to so many dear friends, the the Kelly Garretts and amazing individuals

Stable Values As Operating System

SPEAKER_01 6:18

that are in Charleston. And so there's just amazing people, Donovan Ryder, just these incredible people. So there's wonderful people in Charleston, but your Midwestern roots, they've just, they've so tight for you. But there's also these values that you stand on. That as an owner, you've made them part of your messaging. And I'm typically not a big, I'm just gonna tell everybody I'm not a big guy on acronyms. I'm not like a big acronym guy, but I love the stable core values that you all live by. So I think it's important that we all have core values. If you like acronyms, go ahead with acronyms. I actually love this acronym, maybe one of my favorite acronyms, even though I don't like acronyms normally, but stable stands for show up and own it, take action, always growing, be real, lead with humility, and excellence in everything. Why has that been so important for you in being a leader, being a business owner? You know, many people they'll bring on uh, you know, a few employees and grow a business. I don't think many people realize getting to 50 employees at the amount of revenue, the assets in the portfolio, those are huge, significant numbers that people dream of. Why is like messaging and core values? Why is that so important to you?

SPEAKER_02 7:41

Yeah, so you know, I think it sends back to, you know, it starts individually, right? And as a leader, I'm always looking at it myself, like what can I do to become the best version of myself and lead by example? And so core values are obviously near and dear to me. The core values that we've developed with our organization are things that I care deeply about and our team cares deeply about. But it's it for us, the core values ensure that we never drift away from our identity. Right. And I'll say that one the core values are there for a reason. This isn't a marketing, this isn't a marketing tool. A lot of companies use it for marketing. We use it to run our business and to hold ourselves accountable to our DNA. And so everything that we do from hiring and firing to making business decisions are all centered and look through those lenses of those core values. And um, you know, for our organization, you know, I gotta give credit to Josh Koznik. He's an EOS coach, been good friends with then as well. He helped us clarify that uh a little over a year ago. So these are not even that, you know, we we've always had those core values, but we didn't really stamp them until about a year, a little over a year ago. When we did that, it we grew, we had the the most growth last year in our organization. And that's not by that's that's not, I'm not surprised at all by that. Because we put in the work, we got clarity around who are we, who do we, who do we strive to be. And everything that we do from a decision perspective is put through that lens of those core values, so much that we when we give shout outs, we're we're not just saying, hey, Joe did such a great job with this, you know, renovating this unit. Um we we illustrate that shout out through a the lens of a core value. And so uh we take it to the tenth degree, if you will, as it pertains to the importance of those core values. So it's not just something that sits in your employee handbook, but everyone, all the way down to a cleaner, to the C-suite, to the marketing team, everyone understands what those core values are and why they're important. And that has single-handedly been one of the most transformational things that we've implemented in our business.

Niche Focus Beats Shiny Objects

SPEAKER_01 9:54

Many people get excited, or you start to make some money and you start to have opportunities that are actually outside of your expertise. But the creative entrepreneurial mind that you have, JD, it's easy to go, hey, I'm gonna go build this over here, right? Or people get excited. Something looks shiny on the other side of town. And you have really stayed inside of a vertical, stayed the course all the way to what I was blown away by was your team's discipline to say, we acquire, build, maintain, service, own, we built this portfolio in the state of Indiana that you loved, even though you don't live anymore, in a certain radius in the state of Indiana, in a niche of real estate within those zip codes in Indiana, and you do not deviate. Even if somebody goes, We've got the most amazing property in Phoenix, come buy this in Phoenix, and you're like, hey, Phoenix sounds nice, Phoenix is beautiful, dirty. Like, you have stayed in that niche. Why has that been important? How important is it from your perspective to stay in a niche when something's working? I always like saying if you walk into the kitchen and Christy for Addison and Hayes is making the best chocolate chip cookies in the world, you ain't screwing up mama's recipe, right? So it's like so many people want to screw up the chocolate chip cookie recipe by throwing in something that doesn't belong. Why has it been so important? Baking chocolate chip cookies, running a business. Why is it important to stay in the niche, build inside your verticals, but have that laser focus?

SPEAKER_02 11:37

Yeah, so so I'll I'll lead with this. Um, I've had to learn this lesson the hard way. And I think many entrepreneurs can relate to this. We're all guilty of it. We like shiny objects. It's just how we're wired, right? Um, so after realizing um trying to chase 10 different things at the same time doesn't really net you the results that you you would like to have. Learning that the hard way, both with time and money, of course, losing money through that. Um I learned that those lessons the hard way. And what what I what I say to my team all the time is clarity drives action. Action drives execution. Execution gets you results. You can't with you trying to spread yourself so thin, you can't ever build the confidence you need to get clear on what where you want to go, and the more importantly, to drive the action, right? And so for us, because we're so dialed in to the tenth degree of what we're doing, crystal crystallizing what that looks like, we can move exponentially faster because we know exactly where you know what we do good, what where we're where we're good, where we're not good, where we struggle, where we win, where our strengths are. By having a that SWAT SWOT analysis performed, it just allows us to move at speeds that most competitors can't even come close to matching us on. So now you now you create a competitive advantage, right? Because when you start to compound that, now you're getting date large data sets to come in. So now we're making basing our decisions not just off of intuition or gut, we're actually basing it off of data because we can source large amounts of data faster because we're doing the same thing over and over and over and over again. So it's a it's a constant feedback loop. And so we're looking at that process constantly, like, what can we do to get a little bit better? Regardless of the outcome, there's always something to learn, right? And so being able to get more data in gives us more clarity of where we're strong, where we're weak, where we need to improve, what we need to tweak. And so that amount of reps, the volume of reps, when you stay, you know, that linear focus just puts you in a league of your own, right? And so uh we could have gone 10 layers deeper into our criteria, and that's the truth. Like that's how dialed in our playbook is. We say no a hundred times before we say yes, right? And so that's just something that, you know, again, I had to learn the very hard way. Um, so I wasn't always good at this in terms of like dialing in, but after experiencing what doesn't work, I was like, all right, I gotta figure this out. And then, you know, the thing is success leaves clues. You go to the Nick Sabans, you go to the Warren Buffett's, you go to these people that have had they're they're they're masters at their craft. They were always really good about staying in their lane, right? And so that's just something that, you know, I started to recognize, started to implement. Once you start to implement that further, you get more success. It builds more confidence, it gives you more momentum, and the rest is history.

SPEAKER_01 14:37

To each and every single one of you listening, this is what I love, right? It's the deep relationships that go beyond coaching. It's iron sharpens iron. Lean in on your relationships. Lean in on your opportunities to live to your standards, lean in on your opportunities to live to your core values, lean into your opportunities to stay and have the discipline to be in the verticals, to be in the niche over long periods of time to drive success that JD Crowell is an example of. I love every single week the opportunity to bring you stories of the burn, recognizing why and purpose is not enough. It's that burn that ignites the why and purpose and causes us to show up on the days we don't feel like it, and especially after we win.

Josh Koznik On Fire And Legacy

SPEAKER_01 15:21

So, Josh Kosnick, my friend of over 20 years, finally long overdue. Welcome to the burn. Thanks, brother. You know, you've we've shared the stage together at multiple of our boot camps and you know, shared the stage at events that you've thrown in Madison, Wisconsin. What is it that you think has caused you to have this burn, to have this fire, to play college football, to actually run businesses and grow businesses and sell businesses. Where does this burn and fire come from for you?

SPEAKER_00 15:52

You know what's interesting is our good friend Ed Milette says there's always that one that shows up in the family and changes their trajectory, right? And my dad was that. You alluded to that. My dad took us from poverty to the upper middle class and built an amazing business. And I watched uh friends go one of two ways, because I was I grew up in the affluent bunch, but I saw us go from, you know, apartment to a nicer house, to a nicer house, to a nicer house as he continued to progress his career. So it's interesting, my brother, seven years younger than me, grew up in the middle class and then upper middle class. I saw it all the way along. And I saw friends go one of two paths that were also in this affluent nature. One is they continue the legacy and build their own upon it. The other ones wait for the golden egg to drop. And I never wanted to be the one that's waiting on it because it wasn't any of my work. It wasn't like I'm just gonna write off dad's coattails and uh wait for the golden egg to drop and take that inheritance. That just doesn't sit in me. That doesn't sit in my ethos. So I tried to stay away from my dad for a while, quickly realized that uh he held the keys to what I wanted in the future and uh started in his firm and then took over his firm. But uh for me, man, I can't think of any worse compliment than say someone telling you you have a lot of potential. And uh it means that you're not living into it. It means that you have all this capacity, all these skills, gifts, whatever uh you want to put label you want to put on it, and not living into it. So for me, it was like constantly working against all of that that talk to be able to step out of my dad's shadow and be my own man and create my own legacy. He gave me a great platform, great uh legacy to build upon. I wanted to take it to the next level. And for me, uh I couldn't think of any worse thing than showing up uh at the Pearlie Gates and not matching who God intended me for to be.

SPEAKER_01 17:52

Let me uh let me let me actually take, and that's the part of the story that I just love that I wanted everybody to hear. And it's the it's the level of success. You know, when you actually read the book and you have an opportunity to see the principles, the values, the integrity, the actual work that has meant so much to you. I think it is so powerful.

Discipline, Fitness, And Leading By Example

SPEAKER_01 18:13

I actually want to pull back and go back on the personal side here, uh, because this is a piece that I think a lot of people overlook and they never reach their highest level of true performance. For those people that are coaches and speakers, you have to be the example. You can't, you can't be a fraud and say you're really disciplined, but then it's pretty clear that you're not. And it's one of the things that I've always loved about our relationship, even though there might be gaps or we don't talk as much as we want to, and we see each other, it's we pick up, it's eye to eye, it's iron sharpens iron. It's this mutual respect that we both love hard work and believing in ourselves. And so I want to take everybody back to when I came to Madison, Wisconsin for an event with you. And I remember we were going through to pick up a smoothie, I think it was, and we're getting a smoothie and we're heading to Carbon World Health, and we just had this real conversation in the car, and you started talking about next level performance and and getting back into shape like when you were a football player. And it was kind of this, even though we didn't like become workout buddies and hold each other accountable from afar, you and I have held each other accountable. I mean, Josh, you you may know the date more than me. That's that's probably 12, 13 years ago. And we've held each other accountable. And one thing I always say, and this is what I want you to speak to, you can only lead somebody to the level of discipline in which you live. And so I'd love for you, what are your memories of that car conversation? Because I look at it, I'm like, we literally were like, we're gonna, we are gonna literally push and challenge each other. And we have from a distance, but what do you remember from that day in that conversation?

SPEAKER_00 19:51

Well, so uh back then I was in a suit every day. So Ben saw us, we're riding in the car, we grab a smoothie, you know, pre pre-workout, and uh I just we went from business mode to hey, we're gonna attack this workout. And I was at Ben had never been to carbon before, and we do hit training and then weight training, and then we do a stretch routine afterwards. And what I remember there, this is before everyone, before Ben started his 2400 on a day, two, two a day streak. So this is uh but this is pre-Ben looking like the beast that he is today. But Ben took a lot, took that workout, took it to the next level with me, and then you just continued your evolution, as did I, throughout the last uh however many years it's been. And uh we both continued to dive into what is going to get us in our 40s uh to that next level fitness-wise, because we have to, like you said, lead by example in all facets of our lives so that others can emulate that. Like, but when I was uh just a year before that, we uh I was at your boot camp and I'm there with Jerry Rice and Tyron Woodley. I put this in my book, it had such a meaningful impact on me is that my goal, my vision, I had already achieved the peak of where I wanted business-wise and was just going to push that vision forward. I had let some of my health standards slip in achieving that mountaintop. And so that was just a year before us uh going to carbon together, where I really started pushing myself because of your boot camp and the visioning exercise that you put us through. And so the next thing I remember about that, we whooped each other's ass in that workout and we were pushing each other because we're both competitive. But then the next day, you're giving a talk to my firm. And uh I'll never forget this because it was just a couple of months after my father-in-law's suicide. And I wanted to talk through the impact of that because financial planning had a significant impact on uh how they were my my mother in law is able to live today. Uh, but I'll never forget what you said to me. Uh, you go, that is probably the hardest talk I've ever had to follow in my career because it was such an impactful and personal talk. Me, but as one of those things where I had to share that story even in my grief to be able to talk about the important work that my firm was doing. And then you came on and capped it off and had an amazing evening.

Calendars, 90-Day Sprints, And Routines

SPEAKER_01 22:12

When we think of discipline, how have the disciplines or the awareness that everything can and should be important? How has that actually made it? Adversity is never easy, but how's it made it easier to get through adversity? Easier to allow family to be an outlet, or when it's tough in family, you guys have been through a lot of significant family challenges, allow work to be an outlet. Why has discipline and focus in so many areas been so important to you as an example for others?

SPEAKER_00 22:41

Yeah, well, we are multifaceted human beings. I am not just a business owner, I am not just a coach, I'm not just a speaker, I'm not just a father, I'm not just a husband. I am all of those things like puzzle pieces put together. So how we create discipline, one of the simple things, and I learned this from uh another person in the financial industry probably 20 years ago, but we have our want-to's and our have-tos. And our want-to's got to get on our calendar first because our have-tos will bleed into them otherwise. So Ben's want-tos, I know this, and he's posted about it often. He's going to be at all of his kids' basketball games. Those are in his calendar before he books another speaking engagement. All my girls' dance competitions are in my calendar before the year starts, before I start booking anything, because I'm going to be there for them. But working out may be a want-to for you. For Ben and I, it's become a have to. But all those have to get in your calendar before your have-to's. Think about how productive we are when we have a flight at 1 p.m., how productive we are from 6 a.m. to noon. Those are usually our most productive days because time is compressed. So if we start thinking about, and this goes a little bit into EOS, you know, January 9th was quit day for most people's New Year's resolutions. Uh Jenna and I, our first exit, we owned an anytime fitness franchise. We sold that many years ago, but we knew influx in January by February 1st, we don't see those faces anymore. But if we compress our time, daytight compartments, and then our goals, anything longer than 90 days is long term. We think of long term like 10 years, three years, one year, we need to think of long term anything longer than 90 days. And neuroscience backs this up. Neuroscience says that our brains are built as sprinters, not marathonners. And so this is why the majority of people don't hit their New Year's resolutions. First, they're not prioritizing and creating the discipline as Ben always talks about, but secondly, they're thinking too long. If we think into 90-day sprints, then pick our head up, see what we did well, see what we did poorly, reassess and set the next 90-day sprint, there'd be a far likelihood or a far greater percentage of people that would hit their New Year's resolutions by truncating those into quarters. But for me personally, there are some just non-negotiables like working out every day has to happen. And it Ben and I have seen this all over the place, but influencers always have the perfect morning routine for you. You know what your perfect morning routine is? Your morning routine. But the intention of the intention of your morning routine is very crucial. The intention is this: what do I need to do to get my mind, body, and spirit ready for battle? Whether that's breathing exercise, working out, meditation, prayer, reading, whatever it is, you create it, and then get your mind ready for battle every day. Because, like Ben alluded to earlier, none of us are getting out of this life unscathed. We're going to suffer loss, we could suffer divorce, we could suffer death of a very close loved one, uh, loss of business, whatever it may be, all those battles are waiting for you. So, what do you need to do to get your mind, body, and spirit ready for battle every single day?

SPEAKER_01 25:45

Absolutely love it. And I think that's where when you choose to do those things, all of those things that you need to do doesn't mean you've got a 30-minute or an hour action step. A lot of times it's the creating the alignment of understanding, planning what are the action steps? One of the action steps may take place at three o'clock in the afternoon, but you identify I need to get this done. But when you mentally prepare to do those things, I think you nailed it. People get so caught up in, well, I'm supposed to do a cold plunge, and then I'm supposed to do a hot, cold contrast, and then I'm supposed to do this, and then I'm supposed to put my feet to the ground and meditate. All of those things are great. But if you don't like some of those things, why are you doing it because somebody else likes doing it? You have to identify the things that cause

Mirror Tests, Coaching, And Growth Mindset

SPEAKER_01 26:27

you to step into the environment and to attack that environment one day at a time. I absolutely love it. What causes you to say, I'm just gonna go own it today? How do you do it? How do you connect to it? What's been important for you to remain that example, but to really connect to that burn and attack and win your days?

SPEAKER_00 26:46

Yeah. Uh man. Every single day is an effort to just reconnect with my purpose. I'm actually going to take this back to a story I put in my book. Early on in my career, my financial career, I got told I was a waste of talent. And I didn't, uh it was a rumor. The person, I I had a really successful start, but I was still trying to live two lives. I was uh single and still trying to go out and have fun. And then I would show up the next day, um, maybe a little groggy or a lot groggy. And uh I was the the hardest piece of that rumor, because and the reason I say it was a rumor is because no one ever admitted to it, even the person, because I asked the person and uh never admitted to it, but it put that chip on my shoulder because I had to do the hard thing, which was look in the mirror. And that rumor, even if it was completely made up, fabricated, or whatever, was accurate. I was a waste of talent at that time. I was trying to get by in talent, and I had to look in the mirror because the reason I got to play college football wasn't talent, it was my work ethic. I was never the fastest, never the strongest on the field. And uh, but I worked my butt off. And I had to replicate that in work. And when you I think one of the hardest places for most people to look is in the mirror because they see the things that they're not actually uh accomplishing, that the things they know they should be doing on a daily basis and not doing it. And you end up in this guilt and shame spiral when you don't do what you know you need to do every day. And so for me, it's reconnecting with who God made me to be, the unique gifts that He gave me, all the trials, the tribulations, the things I've overcome, all the things from even starting in sales at Circuit City when I was 16 years old, that led me to being a great financial advisor. Being a great financial advisor led me be to being a leader, which led me to being a great leader. Selling a couple businesses has now allowed me to uh coach in different ways than uh than others would be able to coach. Like everything I've done throughout my life, I could either believe that that was a coincidence or it was God's divine way. And I choose to believe that it was God's divine way of building me into who I was meant to be. But, and this is what Ben gets at and does so well and communicates so well, we're not done yet. We're not done growing. And here's the one thing you're taught, you're listening to two coaches today. Here's one red flag I always give someone that's looking for a coach. If you're interviewing a coach that does not have at least one coach of their own, immediately immediately run for the hills. Amen, brother. It is uh it because I know Ben has a couple coaches, I have a couple coaches. Like we're always green and growing, or we're ripe and rotting. There is no staying the same. So for us to continue to lead by example, we have to continue to grow. And for me, that's every day through reading the Bible, books, getting poured into from my coaches, and continually learning from the people that I'm coaching as well. Like JD's a great example. That dude's a genius. I love watching him lead his team. I love watching his team operate around me and me learning and being able to cross over lessons. Like I just hooked JD up with another client that's uh building the same thing, and a few steps behind, JD graciously took that call. Like these are things I'm taking different lessons from the financial world into the contracting world, physical therapy world, into the real estate world, like different uh items that cross over and cross-pollinate that can be great lessons, and I'm learning all the way along.

SPEAKER_01 30:23

I love it.

Choosing Mentors And Closing Thoughts

SPEAKER_01 30:24

I love the intentionality that you're showing up with. You know, our uh friend Andy Frisella, who uh I know it's always good for us to have an opportunity to catch each other at some time at uh First Forum, at least once or twice a year. But uh, you know, the the relationship that we have with Andy, you know, Andy always talks about just these long periods of time. Pay attention to the people that have done it for a long time, you know, a thousand days to 10 years to 20 years. And I think those things are going to become really important. So I would just encourage everybody, a couple of things here. Number one, make sure to Google. Okay. I I've made mistakes in the Google the person that you have an opportunity to uh work with. It's a very, very important thing. And make sure that person is an example. And Josh, I'm just grateful for the iron sharpens iron mentality. This is over 10 years of really pushing and challenging each other physically, over 20 years of having a relationship in the business world where I look to you as an example and somebody I appreciate how you show up every day in everything that you do as a family man, as a father, as a husband. So thank you for your example and thank you for finally, uh, finally coming on the burn. I shouldn't say finally, that's on me. I should have uh made this happen a long time ago. So it's a blessed blessing to finally have you here with us.

SPEAKER_00 31:48

It's an honor, and I appreciate our relationship. And I want you guys to all know when Ben was in carbon, he had some chicken legs. Over 2,400 straight days of him uh doing jumping jacks, calf raises, everything. He took that to heart when uh he got called chicken legs. He's been working hard.

SPEAKER_01 32:04

Hey, they're still they're still skinny legs, but they're a little bit better these days. Hey Josh, I uh I look forward to the continued opportunity to push each other, um, but to also push people that we now get to win together with, which uh just makes our relationship even uh that much more special. So thank you for being an example. You know, every week, this is like I'm going on nine seasons worth, different stories, powerful stories of individuals showing us that it's that underlying burn that ignites your why and purpose that causes you to show up on the days you don't feel like it, and especially after you win. This has been the burn, and we'll see you next week.