SPEAKER_01: 0:12

Friend like County Becker, founder of Clever Events. Welcome to the Burr. It's a pleasure to be here, Ben. It is uh it's been a long time listener ever since I met you last year. Uh a couple episodes are in my podcast playlist all-time highs, especially with Dr. Lyons. So uh it's a it's a true honor to be here.

SPEAKER_03: 0:28

Well, it's awesome to have you on. I'm gonna get right down to it. Let's do it. Many people don't know the story of the challenge and adversity and the near-death experience that would have kept you from even being here on this couch. And I think so many people go through challenge and adversity, but sometimes they allow things that really aren't that significant to hold them back from being their best. And I just love your story and what you fought through to still be able to do the work that you do today with so much passion and energy.

SPEAKER_02: 0:53

So take us to the event and what you've been through.

SPEAKER_01: 0:56

Yeah, so let's run back a little bit. It was basically about three years ago. We were trying to start our own marketing agency, and we tried to do it the way everyone else did, which is like, let's go to doctors and gym owners and anyone we can that can afford a one to two K a month marketing budget. And we sucked. We were awful at it. Nobody wanted to work with us, no one took us seriously, and we really struggled to get clients. And so eventually, we were watching the movie Avatar one day, and in Avatar, there's a great lesson that most people skip over. You see, everyone thinks Avatar is about humans destroying Earth and we need to protect life, and that's definitely important. But do you remember the end of Avatar? Yeah, I'm sure you're a fan of the movie, right? No. No. I gotta be honest.

SPEAKER_03: 1:36

I'm not one of those guys who says, like, hey, I'm not a science fiction guy. It's gotta be real.

SPEAKER_01: 1:40

We're fixing that after this podcast. But I'll be honest, you always get the real answer. But basically, the people in this in this fantasy world, they all live in fear of this giant, like, bird-like dinosaur that flies in the sky, right? And so the people can ride smaller versions of these birds, but no one ever tries to mess with the big one because it's so massive, it's so intimidating, it kills everything in its path. But one day, one day, this guy decides, hey, this bird is the biggest thing in the sky. So it doesn't worry about getting hunted, so it never looks up. So he's the one guy who decides to fly above the bird and jump onto its back. And that was the first time that anyone ever conquered such a beast, and he was able to have the most powerful bird in the entire sky and command an army from it. And so I said, wait a second, guys, we need to go for the clients that are so big that they don't look up. We live in Fort Lauderdale all the time, so we said, let's go and go, let's cold approach a super yacht company. So we bust in the doors, we say, Hello, mister, we're gonna do your marketing. An old gentleman stands up and he says, We've been running this company for 20 years, and not a single person has ever talked to us about marketing. What do you got? We went him through ideas of video content creation, the whole nine yards. We ended up closing the deal. It was our highest paid client, it was six times the retainer we were asking from anyone else at one-fifth the amount of work. Which is just an example of what happens when you lean into individuals who don't look up. So we started building this super yacht production company out, and we were filming these mega 30, 50 million dollar boats. We had a 23 million dollar private island, we did a whole TV show on, and our little small team was building. The videographers that are actually in this room right now were the ones who helped me all that time ago starting to build that production out. And we had a little business that was starting to move along as a media company until the pandemic happened. Instantly, within 61 days, all of the wealth, the clientele, the prestige we built up was instantly destroyed. We went from being the guys who are like, we're doing something great here to what the hell are we gonna do now? Now, in between those shoots, we randomly would shoot live events. And I had an idea one day we realized that most people only have the feedback from their own events, but we have the content from everyone's event. We have over a thousand testimonials, over a hundred different live events. We know more about live events than the people who ran the events themselves. So let's study the testimonials and see if we could run a couple events. And so we spent four days watching every single testimonial, translating it, finding the links, and eventually we had a product that we were like, this could be sold to help people run events in a time where no one was running an event. So we called up the worst client we ever had, and this guy lost almost$200,000 on his event by the time it was all set done. We called him up, we said we've got two promises for you. Number one, we're gonna make you back all that money on your events, and we only need to do two things. We need you to A, follow everything we say, and B, you need to pay up front because we wouldn't last another week in terms of payroll, and um we it was uh it was a pretty bad situation. You agree? We ran the first event three months later in Mexico. We had 200 people that we secretly found this hidden castle mansion for, hosted it during a global pandemic, and were able to make an experience that everyone walked home with and saying, This is the best, events are back, we're on. We and my amazing team here were high-five each other, we've got a new business model, we're the event guys now, right? And words quickly spread that we started running events. So a couple months go by, we run more events, more events. And about six months later, a client comes to us and says, I'm running an event and we're gonna do an offer at it. What do you guys know about offers? And we said, Well, once again, we have all this footage of everyone else pitching from stage. We know how much those events made. Why don't we just watch the pitches, see what they did right, see what they did wrong, and then we'll just teach this guy to do it. We asked him what his target was, he said we want to do$300,000 in a day, and we said, No, we're gonna do a million. That was our big number. We want to do a million just because we want to shoot with the stars. This was it. So we spent two months preparing this pitch, preparing the event, the whole nine yards. We had 250 people in a parking garage in Miami all together for this event. We do the offer, and we didn't make a million. We did 1.2 million and we did it in four hours. This was the best day of my life. This was the moment that I was like, we finally have a company where I can feel proud of myself, where I can go home to my parents, look them in the eye, and say, Mom, dad, we're gonna be okay. To have my team, the people that are still here by my side, and say, Well, never gonna have to worry about money again. This was supposed to be my day. And I drove home that night singing Sweet Home Alabama and we are the champions after I hear this million dollar day, and I'm so excited. My mom calls me and she says, How'd it go? How'd it go? And I said, Mom, mom, mom, I'll tell you when I get home. I'll tell you when I get home. I'll tell you when I get home was the last words I said to her. Because about 16 minutes later, a motorcyclist that was kind of just speeding at an obnoxious speed came and collided with the back of my car on the highway. Now, my entire life I've never been in a car accident before, and I didn't know what to do. And I panicked, and we pulled the car over to the side of the road. I see this guy, he's laying there. It's it's 3 a.m. in the morning on I-95, and I'm freaking out. I don't know what's going on. The bike's over there, he's over there, and I'm thinking this guy's gonna die. And I I don't know if I'm supposed to do something, am I not? Is this my fault? I'm freaking out. And all I knew was that there was someone there, and we needed to figure out what to do. And I I tried taking a step forward to help, and in that moment, another car came and hit me at about 50 miles an hour. Full body straight to the front of the car. I flew about 86 feet, I hit the sidewall, and they peeled me off the paint about 13 minutes later. What was supposed to be the greatest day of my life, the time where I finally got the chance to say, I did it. Like, this is my moment. Like, I I I'm winning, Mom. Like, I everything's gonna be okay. Instead, that phone call was met with your son is we're not sure if he's gonna make it. And uh, you need to get here right now.

SPEAKER_03: 7:44

This episode of The Burn is brought to you by our dear friends and partners at Q Logics. Now you know I don't co-sign things I don't believe in, and I believe in John Chiarando and the team at Q Logics. He's built multiple nine-figure businesses, real integrity, real character, the kind of guy you want in your corner. But here's what happened. All that expertise, all that knowledge, it was just his. Locked in his head, his decisions, his team, you couldn't access it. So John created Q Logics. He basically said, How do I make everything I've built available to people who actually need it? Here's what that looks like. Q Logics helps you see the blind spots in your business, the gaps you don't even know you have. You don't know what you don't know. They're your tour guide through that. Q-Logics helps you build systems that make your business work better, or they ask better questions so you're approaching it in the most effective way. And Q Logic has access to a network of businesses and resources, real connections, real synergies that can accelerate what you're building. If any of that resonates, go to Qyphen Logics, L-O-G-I-X.com forward slash Ben. Fill out a form, their team will research your situation personally, then they'll tell you straight, can they actually help? Thank you to our friends and partners at Q Logics. Make sure you find out more about Q Logics and your opportunity to win more with them today.

SPEAKER_01: 9:06

And it felt so unfair to go from all of this effort, all of this work, and finally keeping and telling my team like it's gonna be okay, it's gonna be okay, going through a global pandemic, losing a company twice, having our greatest experience. This was my win. And life took it away an hour later.

SPEAKER_02: 9:26

How is your appreciation?

SPEAKER_01: 9:32

Something that's interesting about that experience is a lot of times people go through these experiences and they they change and they live every day with this new viscosity and this new high on life. And honestly, I waited for that. I waited for it to come in and say, like, I'm alive, I made it. But it didn't come. It didn't come immediately. Instead, I was mad. I was mad at everything. I was mad at life, I was mad at myself, I was mad at everyone. I was mad at this guy who hit me with a car, I was mad at the motorcyclist. It was, why am I even trying for all of this? And I I I didn't understand where I hoped appreciation would come, it never did. But these guys, the guys that are in this room right now, were at my bedside when I didn't have legs to walk on. And when I couldn't stand for myself, they stood for me. And so appreciation, I've maybe I'm going about it the wrong way. And I haven't mastered gratitude yet myself. It's something I need to work on better, but I've realized there's these pockets of moments in life that it hits me that I'm still here and we're we're doing good, and we made it through that dark patch, and we're moving forward, and now we're going, and now it's working. And it's those little moments that have made everything that much more worth it. One of those moments, we're sharing the stage with you this weekend, being able to be on top of this amazing penthouse and having all of your attendees come around. Attendees we're in the room with right now look so sharp, all dressed up, black tithe, your face on a poker table, like all of those bad things happen, and yet we're still here on this penthouse. And um it's those little moments that pay out for the I guess the bad ones, realistically.

SPEAKER_02: 11:27

A lot of people have great ideas, and then they fail to execute. A lot of people, you know, because uh a lot of people come when you do events, and I've been doing events for a long time, but this is nothing compares to what we just did. And I'm just so forever grateful to you and to the entire team, and all the discipline, the time, the dedication, and people saw what happened behind the scene to be mind-blowing. What do you say to that person who just doesn't have the courage? Whether it be an online event, whether it be an in-person event, people they know they want to do something big, but they just have that. What do you say? Out of all these events that you've done, what do you say to those people?

SPEAKER_01: 12:03

Yeah, I think it's something that Hermozzi once said to me backstage, which was there are a million ways to win, and there is only one way to lose. And that's simply giving up. Right? Not trying at all. And so, for a lot of our events that we've made, we royally screwed them up. We tried our best, expectations were misaligned, and it felt terrible. But we still moved forward. Connotation, now we go. Car didn't kill us, this one either. And so, if that's not gonna stop us, I like to fail forward, fail fast, and fail harder. Our company's mission is simply fail harder this year, and um that's that's that's what I would encourage anyone to do. You know, Google rewards failure, Apple rewards failure, and I believe that if you can embrace failure and say, like, I want to chase failure as fast as I can, I want people to laugh at me, destroy me, bring me down to my bottom so I can build myself back up, you will have a stronger tower than ever before.

SPEAKER_02: 13:03

I love that one more one more piece because you mentioned yesterday from the stage you report uh don't tell us the great feedback, tell us the feedback that's gonna make it fall to the line. But uh Coach Balou, who's the strength coach at Alabama, I'll never forget, we win the national championship. It's 2020, we're down in Miami, everybody's up late the night before, and then all of a sudden wake up the next morning and we're texting each other about how we can't wait for like next season. And so there's this love, there's this passion, and then you say, okay, we gotta stay connected, continue to deliver on what we just did, which means that you have to continue to provide environments that allow people to continue to do that.

SPEAKER_03: 13:40

Adversity and challenges makes you shift your perspective, a near-death experience to now having the opportunity to perform at the highest possible level. You have that in you as well, but you have to choose to connect to your burn so it ignites your why and your purpose and allows you to show up on the days that you don't feel like it, and especially after you win.

SPEAKER_00: 13:59

Ryan, it's great to see you. Yeah, great to finally get in the studio with you. Yeah, man. It's funny. Um Dr. Gabrielle Lyon introduced us, and she's introduced me to a lot of people recently. She's amazing. She's amazing. And um I didn't realize you had DM'd me before, and I was like, dang, I feel like an idiot. But you know, here we are. We're here. We are here. How do you separate you know, pursuing the process versus you know, looking at results? Because I for me anyways, I struggle with like for myself, I know like if I'm doing the right process, I'll be good. So I'm I'm fine with however the results play out. Now, granted, I'm also watching the results, so I know how to adjust and pivot and everything else. But you know, when it comes to others, whether it's employees or anything else, like, yeah, I can see them working hard and everything, but if the results aren't there, how long do you tolerate it as a business owner?

SPEAKER_03: 14:56

Well, if somebody's underperforming, you got to have those tough conversations, kind of like we had talked about earlier, to determine if they're in an environment where they can actually attack and help you hit that big goal. And if there's not alignment, you have to coach them out. You know, there's times like it in Alabama, if a player's not doing it, you're gonna coach them into the transfer portal. Right? Like you're always saying, hey, I just don't think they're working out. You're a great kid. Let's go, let's help you find a better place where you can thrive, right? You're gonna coach them into the transfer portal, right? So too many people hold on to the results that they can't control rather than focusing on the process that you alluded to, which you can. But you know exactly where you're going. Yeah. You can take every single one of your companies, I can say, Ryan, what's the vision? Well, we're going right here. Yeah. So you know where you're going. That's where most coaches miss, or most leaders missed, is when they hear the message uh, like I like to say, attack the process, trust the process is not enough. My my latest book, The Standard, which came out last year, there's a whole chapter on how trust the process is not enough. You have to attack the process. If you only trust it, it's not enough. You got to attack it every single day. So, in order for you to hit those big goals, we got to attack that process every single day, otherwise, we're gonna fall short. But you know exactly where you're going. Most coaches and leaders don't understand that. They get they they don't understand the message. Just, oh, just you focus on the process, it's gonna happen.

SPEAKER_00: 16:12

Well, you better know where the hell you're going. Just basically be sitting back, the process take care of it. No, you gotta like, you gotta know where you're going. Yeah.

SPEAKER_03: 16:20

Because otherwise, you can't reverse engineer the result of where you want to go and figure out what you need to do today.

SPEAKER_00: 16:27

Yeah.

SPEAKER_03: 16:27

So you gotta say, I'm going here. Okay, what are the habits and disciplines based upon past performance or what I know is gonna work? And then I'm gonna attack it one day. If you lock in on the process one day at a time and we start stacking those days, the byproduct is winning at high level, and we're going to get there. Yeah. But you better know where there is.

SPEAKER_00: 16:44

Yeah. That's the crazy thing that people don't realize. I mean, there are books on it, like compound effect and atomic habits and other things where it's like, well, yeah, you know, the daily habits and things that you do, they just you don't see them while you're doing them. And then you look back a year from now or whatever, and you're like, holy crap, like, look at where we're at compared to where we were. And to me, that's the hard part, and that is like the quote unquote trusting the process. I trust if I wake up every day at this time and do these things before I ever step in the office, you know, my life is gonna be significantly better. I'm I I don't know what the result will yield from it, you know. I don't know what my body will look like. I don't know what my mindset's gonna be, but I trust that the result will be very worthwhile in the end. And that's the hard part.

SPEAKER_03: 17:34

And that's where most people succumb to their feelings and they don't do what they need to do. Rather than everybody could look, right? Somebody could come to wealth, oh my god, I want to have a business that's just like Ryan's one day. Yeah. Okay, well, you're not gonna have Ryan's business today. No, that's the part, that's the hard part. But they want it now. They think because they buy a ticket to WealthCon, and all of a sudden, if I show up to the event, it's just gonna happen. But no, it's aggressive patience and long obedience in the same direction for a long period of time. Repeat that again.

SPEAKER_00: 18:04

Repeat that again.

SPEAKER_03: 18:05

It's aggressive patience and long obedience in the same direction over long periods of time over and over and over again. Discipline wins, but people do not want to be disciplined. The highest performers, and like I told you, I feel like I just keep getting lucky because you meet high performers who know other high performers, they refer you to high performers. I just keep getting lucky. I almost feel like I'm the one who's learning, I'm the one who's getting coached because it reminds me I need to stay disciplined.

SPEAKER_00: 18:32

Yeah.

SPEAKER_03: 18:32

But most people, they lack the discipline. They don't, they don't want to be patient. Fine, don't be patient. Be aggressively patient.

SPEAKER_00: 18:38

Yeah.

SPEAKER_03: 18:38

Go attack every day. But it's that long obedience, the willing to do it over and over and over and over again. That most people they can't handle that. They want no part of how uncomfortable that feels.

SPEAKER_00: 18:50

I want to get like that line on a shirt. That sounds that discipline equals X, Y, Z, all this stuff. I I do like what you said about um aggressively patient. I I think it's a it's a weird paradigm I've had because I'm like, I'm actually really patient. I tell people that. And they're like, really? I'm like, I'm super patient because I just know how long it's gonna take me to get to where I'm at. But at the same token, I need things done now in order to get there. Certain things. I don't need the end result now, but I need you know, all these certain little things done way quicker than what you would think is normal or possible in order to get to the long-term game.

SPEAKER_03: 19:38

And that's every scenario for every individual. They have to understand the long-term game, but then have that willingness. What does it take every day and being able to attack it once?

SPEAKER_00: 19:49

You know what I just had an epiphany on that I've never thought about was is You were looking at me like something. Yeah, I had an epiphany because you mentioned the three years at Alabama, and I remember like once you have a clock, you do things very differently. So I remember stepping on to the field as a freshman. I'm like, I got three years to get ready for this draft and go out and get drafted and be the best I can be. And so you have a clock, and by doing so, you're just like, I gotta do literally everything humanly possible because I got one shot at this. If I don't make it happen my junior year, odds are it ain't gonna happen the way I want it to happen. And so most people in life have no clock like that. They think that life is infinite and that if it doesn't work out this year, it'll maybe work out next year or five years, but at some point it's gonna pan out. No, it ain't. You need some kind of clock, and sports and sports is the only thing I can think of that actually has a true clock of like, yo, your career's gonna end, buddy. There, you can't play forever. Golf is the only sport I know where you can play forever. So golf is tight. But every other sport, you you better your clock is, you know, if you're trying to get drafted at high school, or your clock is I'm trying to get drafted my junior year, or your clock, you know, and then if if you keep hitting that clock, then you have the next clock. Because even when I was in the minor leagues, I was like, I know once I start getting to a certain age, if I haven't made it by then, I'm not making it. You know? I'm not making it if I'm 25 years old and I'm not at this level yet. Like it just isn't gonna happen. There are outliers, but 99%, it's not gonna happen.

SPEAKER_03: 21:31

So I I know you love education. I know you love people wanting to take action. And so I I want to I want to put this together in a bow for everybody so that they can they can take it and learn from it. Yeah, how do you treat clocks? You just nailed something that is so, so important. People hear that, right? What would most people do? They'd hear that and go, Oh, that's so true in sports. I remember when I played, you put 60 minutes on the clock and that's gone. So yeah, I'm gonna attack this. But in life, they don't do that. A dear friend of mine who I used to chase when we were financial advisors. Advisors. Like we would chase each other to be tops in the country to go compete for Northwestern Mutual. He's now our financial advisor. He's one of the top fastest growing boutique firms in the country. He operates his year, and he's done this for the last 20 years in three-month increments. He found that I have to build three months at a time. So he's got sprints and attack periods, and he's got different things that he calls it. Everything is in these three three-month segments. When he attacks everything in three-month segments, he's built an environment that when he does that four times within a year, he's going to have tremendous growth. But he was intentional in determining for the team and the goals and the standards and what we do every day. That's how he wants to attack. So he's built it. And the growth he's had is unheard of as a financial advisor at our age. It's unheard of what he's done. Manages billions of dials, it shouldn't be happening in a small boutique environment. It's like he's got a hundred advisors. Yeah. There's like six advisors. Yeah. So he breaks it down. That's his time clock. Yeah. And so you have to figure out for you. You have to design it, you got to test it, you got to implement it.

SPEAKER_00: 23:09

Yeah. And I mean, like, there is natural clocks in every industry, right? So clearly in business, we run business by quarters. If you haven't run your business by a quarter yet, then I don't know what you're doing. Um, but in sports, you have the season and the off-season. You know, you got the preseason. So there's these natural clocks by which you know you better be ramped up and ready to roll by that clock. You know, I think pitchers and catchers just reported for spring training. You knew you had to be there that day. You better started getting your body ready months ago to prepare for it, right? And the problem, I think, for most employees and people in life is they have no clock. It's just always going like Groundhog's Day. You know, their job is just monotonous and always going. They don't have 90-day. Now, the business owners probably do, but they themselves do not have that.

SPEAKER_03: 24:03

So I've built a tool. So there's six mental training tools that I've developed in my coaching work over the years that are part of what's called the mental toughness playbook. One of those tools is called your prize fighter day. Okay. It's how you actually build and choose the disciplines that you already know you need to win one day at a time, personally, professionally, and in your service to others. And I believe you have to attack all those areas in order to have fulfillment and truly drive peak performance. You can't just focus on business, let your health go to shit, look like you eat bags of donuts all the time, and think that you're actually performing at your highest level in business. I don't care how much money you're making. If you look like all you do is eat bags of donuts, you're not making as much money as you could in your business. You just tell yourself you are that you can make excuses. And by the way, you won't be able to enjoy your money.

SPEAKER_00: 24:49

You won't hate how you look and you won't.

SPEAKER_03: 24:50

And you won't be able to breathe with your kids in the backyard.

SPEAKER_00: 24:53

Yeah.

SPEAKER_03: 24:53

And so for me, it's one prize fighter day at a time. So some people do it quarterly.

SPEAKER_00: 24:57

I do it every damn day. I was about to tell you that. So, you know, you said this guy runs it quarterly, and I'm like, look, I make quarterly goals, but like they're not really that important to me. Like, I'm just more so concerned about maximizing every single day and optimizing it.

SPEAKER_03: 25:13

So for so for him, I helped him break it down to the one day at a time, and what are the disciplines you have to do? And we ended up finding his breakthrough year was 2018. And we sat in his office after I did goal setting in South Greenville, South Carolina with their office. They bring me in every year to do all their planning. And we're sitting in his office and he said, How am I going to get to the next level for this breakthrough? I said, It's easy. I said, Everything you're already doing. He attacked personal, great family guy, everything. I said, I believe if every day you contact, I'm not saying close, sell, just contact, like make it part of your environment. My action step every day. Two A plus plus opportunities every day, you will get to bringing in that$40 million for you by yourself. Just that was his personal goal, bringing 40 million new assets. We got to the end of the year. The entire organization broke down one extra discipline. I call it the unrequired. If you you have what's required of you and then the unrequired. Can't get to the unrequired until you've done what's required of you. So I help people, I trick them psychologically. You commit to the unrequired, you can't do the unrequired until you've done what's required. So you actually become more disciplined in what you're supposed to do, then you add the extra. So he became more disciplined in what was required. When I called him at the end of the year before I was coming back, he said, You won't believe this. Look at what we did as an organization. They blew out the door. They originally had a goal of 80 million. I got them to commit to 100 million. They ended up doing 140 million. He had a goal of 40 million. He ended up bringing in 61 million.

SPEAKER_00: 26:40

Yeah.

SPEAKER_03: 26:41

And he said, every day I did the 2A. I didn't miss a single day. Yeah. And so that's the same. You and I have the same belief. It's got to be every single day. Once again, we've been saying it over and over. People don't want that level of uncomfort.

SPEAKER_00: 26:54

Yeah.

SPEAKER_03: 26:54

It's the only way I know how to operate. Well, it's the only way to be a high performer.

SPEAKER_00: 26:58

I want to tell you how I apply that to my own life since people are familiar with kind of my story and journey. So, yes, I'll set my quarterly goals, I'll set my yearly goals for what we're trying to do. And then, you know, to your point, you got to break it down into the daily thing that you can just make it very simple for how this has to happen, right? And so if we're just talking the business perspective here, because life, like we said, is broken into many components. But if we're talking about the business component, it's like, all right, you got to understand your KPIs. Like, I know that, hey, if we want to make um$50,000 a day, okay, how many deals do we gotta do? You know? What does that look like? How many customers do we gotta sell? If that's on the education side, then how do we, you know, on the real estate side, what do we want to make there? Okay. And you start to break it down, you're like, all right, well, uh, that means we need, I don't know, let's say 10 sales a day, right? Well, how many leads do you need to get one sale? Oh, you need 10 leads, you need 20 leads, whatever the number is, right? Okay, well, clearly then, if it's 20 leads and I need 10 sales, I need 200 leads. Okay, what's that gonna cost? How many salespeople do I need? What's the organization need to look like? Okay, cool. So now I start building what I need infrastructure-wise to hit that goal, and then I personally am responsible for maybe one metric of it, right? If I'm the lead generation guy, I know, hey, if I generate 200 leads a day, we should hit our goals, and that's what I need to be responsible to because I can't be responsible for the entire thing, right? Same thing is true with your health and your faith and your family. It's like, all right, you know, if I want to have a great marriage with my wife, what does that look like? Like, what would make her believe we have a great marriage? Not what I believe, right? Well, for her, having a great marriage is we have dinner every night as a family. She could care less if I text her throughout the day. She does not care. If I don't see her in the morning, she does not care. And she cares if I'm home on time for dinner. She cares that I'm home on the weekends with our kids and just hanging out. She cares that we have date night on Fridays. I got date night tonight, you know? Those are the things that the metrics for being a good husband and being a good dad. And I agree with them. Like, I think that that is my responsibility to my family in those things. And so guess what? I just gotta do that every day. I gotta just make sure I get home for dinner and structure my day accordingly to do that. Because if I do it, then I'm being a good husband. I'm being a good dad. Same thing with faith. It's like, dude, I gotta spend time with God. So what does that look like? Well, man, if I gotta go spend all my time with my family at night, when do I make time for God? Well, I'll make time for him in the morning and I'll go read my Bible, I'll go pray, I'll go study scripture, I'll go memorize scripture, I'll go do all those things before anyone else wakes up so that, you know, I'm getting my time with God alone there. And then guess what? I still want to be fit. I want to hit bombs on the golf course. You know, I ain't gonna do that by uh just going to work. I got to go work out. I gotta go practice. And so, you know, for me, I've just developed this daily thing of, yo, I'm gonna wake up at five, I'm gonna spend my time with God, I'm gonna go get my health right, I'm gonna go practice golf, I'm gonna then walk into the office, go crush it with whatever it is I gotta do that day to go hit my goals in revenue, in following, in real estate. You know, I got different goals that I gotta do, and I know just what I have to do in my eight-hour, nine-hour period I have at the office. And then from there I know I gotta go home and do everything. So it's like, to me, it's just a daily thing. It is a daily thing. But if you slack and you say, Man, I don't feel like waking up at five today, dude. All right, well, something loses.

SPEAKER_03: 30:51

Because those are the people who live to their feelings.

SPEAKER_00: 30:54

Yeah, something loses. You wake up at seven. What what what gives now? Do you skip out on your time with God? Do you miss your workout? Do you, you know, uh decide to stay later at work now and you miss out time with your something gives when you don't stay disciplined.

SPEAKER_03: 31:12

So let me let me share something with you. And a lot of times I I love asking questions in order to engage people to choose behavior, but you have got to check this out. Eight minutes ago, we were literally saying, look up at the vision. You got to understand exactly where you want to go, and then you pull it down, you reverse engineer it. What did Ryan just do for you? What did he just do? He literally said, in business, here's what we do. Here's exactly where we're going. I understand the KPIs, and he went through about three or four different things that he does until he finds out exactly what he needs to do. Then he said, I want to have a healthy marriage. I want to have a healthy marriage. He pulled it down. He said, I actually had conversations with my wife to realize the text message, but I better be at that dinner table. I know exactly what I need to do physically to hit these bombs on the golf course. I want to hit bombs on the golf course. I want to be in good shape. I want to be present with my kids, run around, not be heavy breathing because I eat bags of donuts and I want to be able to enjoy my weekends with my kids. He pulled, what did he just tell you? It's a one day at a time opportunity. That's all I've ever known. It's one prize fighter day at a time. So that level of intentionality is all I need to know about Ryan Paneda. So I know if everything were to crumble tomorrow, Ryan Paneda will be successful in whatever he decides to do next. And that's the thing that people don't understand. So that burn or the receipts or people telling you that you couldn't, there's just a fire, take it all away, watch what I do. And so, because you understand discipline, you understand aggressive patience, you understand standard over feelings, but you're also willing to stay uncomfortable through it. So I that was absolutely beautiful to hear you say that because that's how people win in life.