unknown: 0:00

I'm a dead boy and don't tell you. I'm a dead boy and you don't get you.

SPEAKER_00: 0:12

Prize Fighter Day is made up of the personal decisions we make every day, the professional decisions we make every day, and the decisions we make every day that are of service to do something for somebody else with no expectation of anything in return. We break that down, we actually do have control over managing the disciplines and how we win every single day in order to create momentum, which leads to winning championships. Most people, unfortunately, if they're we're talking about common performance, they set these really big goals, they show up and do that grinding that we talked about rather than having that intentional focus to the exact things that you need to do in all areas of your life to drive performance. It's not easy to operate this way, but neither is winning championships. But you know, they all say they want to win a championship, but the reality is not every team is gonna win a championship, and not every team actually has players who are willing to take ownership of the decisions that are required to win a championship. So everybody wants to say that, but you really want to do it. And so what I've found is when we slow down enough and design in all areas of your life where you want to win, and then you just choose to operate with those decisions, it's actually easier to win. But most people don't want that structure, that discipline, or that self-accountability. Prize Fighter Day is all I've ever known in terms of winning that way. And I appreciated the conversation with Ashwin because it made me realize the importance of sharing with all of you that there are gonna be things that you will continue that you've already done in your business. And some of those things, even if it just becomes almost just common nature, you just wake up and you do it because you do it, that's okay. But those other areas, we can't just say we want to start a new facet of our business and not put energy towards it. You may have to describe, you may have to design and test exactly what it's gonna take to grow that area of your business. And when I say test, you have to have a willingness to test it for seven days or 14 days and realize, hey, this isn't working, I need to try something else. And then you have to adapt and adjust and attack to what the environment, what the market, what something is telling you is to the reason why you're not getting results. When we talk about your prize fighter days, it's important that you slow down and give yourself permission to have discipline in all of these areas that are very, very important to you. And so I just I encourage you that we can either listen to what people tell us in society, which is, well, you're just gonna work really hard in one area and then take time off and tell your family you're not gonna see them for 12 months. And when I say balance, balance doesn't mean the exact period of time, but balance can be the amount of care and love that you put into something that matters to you. And if you care about your family, me personally, it's unacceptable to say, hey, I'm just gonna work really hard in this one area as we grow this new business, and then I'm just gonna say no to the things that matter, but I'll let the family know I'll see them in 12 months. That's unacceptable. And if you accept those things, you're never gonna experience change and you'll live with so much regret. I firmly believe, and I've seen it enough times, that you'll actually never understand how great you can be. If you actually force your capacity, which a prize fighter day really causes you to do, if you force your capacity, meaning, I'm gonna choose to do things personally, I'm gonna choose to do things professionally, I'm gonna choose to do things that are of service, you actually find out how great you can be, and you actually have more intentional focus. You have more intentional focus when more is required of you.

SPEAKER_01: 3:45

Your vocabulary matters what you say to yourself. Instead of listening to all the negative, you can start speaking positive into yourself, and that's a huge deal when it comes to your success. And now let's just define what success is. For me, success is just getting better every single day to just build into my players and into my team every single day and try to give them my best every day, and hopefully that helps me get a little bit better. But what you need to do for your organization is define what success looks like a successful day, a successful week, a successful month, a successful quarter, a successful year. If you can define what that is, then you know what your employees and what the people that work for you are striving for, right? So define what that is. For us, we use DNA traits, right? We use commitment, discipline, effort, toughness, which gives you the pride to perform. And commitment is simple, it's being committed to excellence or committed to the process of doing what's right, right? Having discipline to do it that way, even when you don't feel like it. Like you get the most out of days when you really don't, like a case of the Mondays, right? We're trying to prevent those by putting all this new stuff in and having discipline to show up every single day. Effort, effort is just getting up out of bed. I don't press the snooze button. It's like a big ah for me. I don't press it. Uh and it's one of my first goals because every once in a while I'll get lazy and I will press it. So it's one of those things for me that effort comes from me right when I hop up out of bed. I don't press the snooze button. I get on my knees and I ask God to keep me sober every day. Uh and then also, toughness. It's gonna be tough. So you're gonna have to find a way to push through the tough times.

SPEAKER_02: 5:47

My son, you want to play checkers. And for the first time in my life, I beat my dad in checkers. It was a big moment. I've been thinking about this a lot lately. That my dad taught me a lot about business and personal development through the game of checkers. Show of hands. How many parents in the room? Who's got kids? Oh, a lot. Disappointment's been stripped from kids. Disappointment's been stripped from kids. Kids make every team. There's participation trophies. Where I live, it's mandatory. You have to invite every child in your kids' classroom to your kids' birthday party. Disappointment's a part of life. Your kids will be disappointed. You, as business owners, will be disappointed. And how you deal with disappointment can be one of your greatest assets. My dad gave me that gift. He taught me at a young age that nothing would be handed to me, not even by my own father. But if I wanted something really badly and I stuck with it, even if it took 55 years, then maybe, just maybe, I could get to that goal. And as I became an entrepreneur, that lesson became very valuable to me. Between the ages of 18 and 22, I slept on 18 different couches. 18 different friends put me up couch to couch to couch as I tried to figure out how I would make it as an entrepreneur. I was a kiddie pool attendant. I sold carrot and celery sticks door to door, failed. I had a t-shirt company, failed. A record label failed. Marketing company failed. I had all these different businesses that failed. And then when I was 27 years old, I was a guest on a private jet. And when I walked onto the private plane, it was like the scene in the Wizard of Oz. When everything in life goes from black and white to color. And I was like, man, people fly like this? What? I want to fly like this. And by the time we landed the airplane, my partner was like, let's start a private jet company so when we travel, we can fly on private planes. I was like, definitely, except we had no airplanes, we had no experience, and we had no money, but we had an idea. Everybody in this room is one idea, one meeting, one referral away from changing the entire trajectory of your life. It happened to me. And our idea was so simple. What if I could provide everybody here the benefit of owning your own private jet at a fraction of the cost? You put down$50,000 to$100,000 for 25 hours of jet time. If your plane's available anywhere in the country on six-hour notice, you fly from Atlanta like I did today to Dallas, two-hour flight. You have 23 hours left on your jet card. We call that idea marquee jet. We took that idea with no aviation experience, no money, no business experience, no airplanes to start out with, all the way to a company that went on to do over$5 billion in sales, and ultimately we sold it to Warren Buffett's Berkshire Hathaway's NetJets division. I went from a kiddie pool attendant, literally, to a guy that had a company that did over$5 billion in sales in a six-year window.

SPEAKER_03: 9:02

I remember sitting in my room, looking at his picture as a kid, as a baby at that time, it's probably like three or four years old. Looking at my best friend that committed suicide, looking at all my trophies in my room. And I asked God this question. Is this it? Is my life over? And I know we all got different beliefs, but something in my soul said it's just a beginning. And I had no external evidence of that belief. I didn't go to school for this. I wasn't reading books, I wasn't writing books. I was just a football player, that's all I ever knew. But something in my soul said, Trent, share your story. Imperfect, raw, share it. I made the choice to go to my grandpa, go to my parents' guest room. And I just said, you know what? I ain't got no expensive camera. I ain't got no expensive mic. I'm just gonna press record. And this was the time nobody was going live. This was a time that it wasn't popular just to do this. But me pressing record changed my life. I made a choice to create. And that creation, you heard it been 60 million people, all the numbers, cool, whatever, but it came from that movement. That seed that was planted after I wanted it with consistency and faith and dedication. This with all the things that you guys are gonna learn here. It turned into this massive movement. But I give myself credit for just making the choice when it was easy not to make it. And for some of us, we have faith, we say we do, but faith is what? Believing the unseen, faith is saying, you know what, there's another level. I'm gonna believe it, even though, man, I'm gonna give you this right here. Faith is believing a door is gonna open that don't even exist yet. I'm gonna say that again so it sits in your soul. Faith is believing a door that's gonna open that don't even exist yet. To believe it, they lead the 1%, they just need to feel it. And I know a lot of you here got vision, a bigger vision. And for some of you in here, that's why I love events like this because it's like mindsets. For a lot of us, the world isn't gonna understand your vision. You're gonna tell people what you're gonna do and how you're gonna elevate and how you're gonna 10x this year and next year, and all the things. And if you're not around a light mindset, gonna look at you crazy. I laugh because right now I'm standing in my impossibility, I'm standing in my stupid. The thing that my friends said treat you stupid for even trying to speak. That's impossible for you. But I realize it's true. The only impossibilities that exist are the ones that you create. So, what are you creating? Impossibility or possibility, fear or faith. So when I say make a choice of creation, what's it gonna be for you? 90% of all the world are consumers. They sit around all day and do this. Got strong thumbs, bro. Right? Just watch the people in that business. Like, you know, when I was a little boy, you can ask my father. I was watching in the NCAA finals, they was in Arizona with Miles Simon at the time, thinking Mike Baby. I told my dad, say that's gonna be me. Did I make it to the NCAA finals? No, but I didn't want to watch. I didn't want to be around somebody eliminate dreams. I wanted to experience it myself. I didn't want to just be in the room. At one point, I wanted to be the person in the room came to see. Not for no vein or ego stuff, but for a purpose mission. So with your time, are you having wasted minutes or purposeful minutes? Wasted minutes you're watching everybody else live their life. Listen, we all got it. We all need a break to watch and scroll and interact. I get that. But elite, we create. There's four types of people in this world who's gonna move forward. Number one, there's a watcher, which is the majority of people. There's waiters. I believe in waiting with patience. I don't believe in waiting just to wait. In procrastination, there's indifference. There's wishers, people who wish things were better. I wish the economy was better. I wish politics were better. You do something about it now. Create the change that you wish to see instead of complaining about it on social media. Can they find the change in you? And last but not least, with this room, I know this is what we have in here. They're workers. Can they complain? Yes, can they watch yes? Can they wait? Yes. But they make the decision to work for the change that they wish to see.

SPEAKER_00: 13:41

How are you gonna respond when challenge and adversity hits you in pursuit of that goal? Will you stay the course or will you change your goal? When you're not on track, will you change it? Will you make it smaller and tell yourself that you hit it? Or will you stay in the fight and believe, regardless of circumstance, regardless of challenge, regardless of adversity, regardless of your feelings, and understand when you stay true to your standards and your beliefs for the entire fight, anything is possible for you. It's all about your perspective. It's all about how you feel and the standards you hold when you face that challenge in adversity. So as we go through this process of doing your planning, are you gonna change your messaging when it doesn't go your way? Are you gonna change your focus when it doesn't go your way? Are you gonna change your standards when it doesn't go your way? Are you gonna stay true to those standards? Are you gonna stay true to your conviction and your beliefs? And understand that even if you may fall short of that 2026 goal, you may find out more about yourself and falling short than you ever did by actually hitting it. Many people say, why do you do planning so early? The year's not even over. Like, why are you talking about planning at a boot camp in the beginning of October? Like, I believe everybody's plans should be done the first week of November at the very latest. Because of when we do boot camp, now over the last three years, we've introduced this to everybody that comes to boot camp to get it done at the beginning of October. My plan was done about three weeks ago. And what I ended up finding out was that when you do that, there's this energy that gets you excited about that next year. And then you have a choice. If I'm that excited, and I don't know about you, but the goals like that I wrote down for 2026 are bigger than the things we had in 2025. So I start getting pretty fired up and excited about the things we're gonna accomplish in 2026. So then you're met with a choice where you have to ask yourself, why would I wait to attack those things that I believe I can achieve in 2026 when I can actually start attacking them now? And what if I actually shifted every year in October, first week of November at the very latest, I change my prize fighter day to reflect the decisions and choices that are required of me to hit those big goals in 2026? What if I actually end my year in 2025 with a 2026 Prize Fighter Day? What if I choose to do something that's so uncommon, the results that follow are uncommon? When what do most people do when it comes to planning? And Monique will share with you, I will turn down the opportunity, I will not show up. If somebody calls Monique with an inquiry to speak, and they're like, we'd love for Ben to come and do our planning session in February, I'm not going. I don't care what they want to pay me. I'm not gonna show up and do a planning session in February when that company has no idea how to plan. Why in the world would you plan for 2026 in February when you're two months into the year? And then you're gonna encourage your people to do their plan, set their plan, and then start the plan when? Maybe in early March or mid-March? So now you've literally lost an entire quarter of the year. Most organizations don't slow down to understand the power of shifting your perspective with planning.